Privacy Policy
Last Updated 1 August 2026
Back2Fitness Physiotherapy respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us or use our physiotherapy services.
Back2Fitness Physiotherapy is committed to complying with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Back2Fitness Physiotherapy is a physiotherapy clinic based in Walsall, West Midlands.
For the purposes of data protection law, Back2Fitness Physiotherapy is the data controller responsible for your personal information.
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details provided on our Contact Us page.
2. Information We Collect
Depending on how you interact with us, we may collect the following types of personal information:
Information you provide to us
This may include:
- Your name
- Telephone number
- Email address
- Information provided through our contact or enquiry forms
- Information relating to your appointment or enquiry
- Information you provide when contacting us by telephone, email or other communication methods
- Information relating to private medical insurance where relevant to your treatment or appointment
- Any other information you voluntarily provide to us
Health Information
When you become a patient or enquire about physiotherapy treatment, we may collect information relating to your health, medical history, symptoms, injuries, treatment and rehabilitation.
Health information is considered special category data under UK data protection law. We only collect and process this information where necessary to provide physiotherapy services, manage your care, communicate with you about your treatment, or where otherwise permitted by law.
3. How We Collect Your Information
We may collect personal information when you:
- Complete a contact or enquiry form on our website
- Contact us by telephone
- Contact us by email
- Make or enquire about an appointment
- Attend the clinic for treatment
- Provide information during an assessment or consultation
- Communicate with us regarding your treatment or rehabilitation
- Contact us regarding private medical insurance
We may also automatically collect limited technical information when you use our website, such as information about your device, browser and how you interact with our website. This may be collected through analytics or similar technologies, subject to applicable cookie and consent requirements.
4. How We Use Your Information
We may use your personal information to:
- Respond to enquiries and requests
- Arrange and manage appointments
- Provide physiotherapy assessments, treatment and rehabilitation
- Communicate with you about your appointments or treatment
- Maintain appropriate patient and treatment records
- Process or administer private medical insurance claims where applicable
- Provide information about our services when requested
- Respond to questions or requests submitted through our website
- Improve our website, services and patient experience
- Maintain the security and operation of our website
- Comply with our legal and regulatory obligations
- Protect our legitimate business interests where appropriate
We will only use your personal information for purposes that are lawful and appropriate.
5. Legal Basis for Processing
Depending on the circumstances, we may process your personal information under one or more of the following lawful bases:
- Where processing is necessary to provide services you have requested or to take steps at your request before providing those services
- Where processing is necessary to comply with a legal obligation
- Where processing is necessary for our legitimate interests, provided those interests do not override your rights and freedoms
- Where you have provided consent, where consent is the appropriate legal basis
Where we process health information or other special category data, we will also rely on an appropriate condition under UK data protection law.
6. Sharing Your Information
We will not sell or rent your personal information to third parties.
We may share personal information where necessary and lawful, including with:
- Healthcare professionals involved in your care, where appropriate
- Private medical insurers where necessary and authorised
- Service providers who help us operate our business or website
- Website hosting and technical support providers
- Website analytics and technology providers
- Professional advisers where necessary
- Regulatory bodies, law enforcement agencies or other authorities where we are legally required to do so
Where we use third-party service providers to process personal information on our behalf, we take reasonable steps to ensure that appropriate data protection safeguards are in place.
7. Website Enquiries
If you submit information through a contact or enquiry form on our website, we will use the information you provide to respond to your enquiry and, where relevant, arrange an appointment or provide information about our services.
We will not use information submitted through our enquiry forms for unrelated marketing purposes unless we have a lawful basis to do so.
8. Telephone and Email Communications
If you contact us by telephone or email, we may retain relevant information about your communication where necessary to respond to your enquiry, manage your appointment or provide ongoing care.
Telephone calls may not be recorded unless we specifically inform you that calls are being recorded.
9. Cookies and Website Analytics
Our website may use cookies and similar technologies to ensure that the website functions correctly, understand how visitors use the website and improve our services.
We may use analytics and website measurement tools, such as Google Analytics, to understand website traffic and visitor behaviour.
Where required by law, non-essential cookies and tracking technologies will only be used with your consent.
You can manage or withdraw your cookie preferences through the cookie settings available on our website.
For more information about how cookies are used, please refer to our Cookie Policy, where applicable.
10. Google Maps and Third-Party Services
Our website may include embedded content or services provided by third parties, such as Google Maps.
When you interact with embedded third-party content, those providers may collect information in accordance with their own privacy policies and terms.
We recommend reviewing the privacy policies of relevant third-party providers for further information about how they process personal data.
11. How We Protect Your Information
We take reasonable and appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
12. How Long We Keep Your Information
We retain personal information only for as long as necessary for the purposes for which it was collected, including to meet legal, regulatory, accounting or professional requirements.
Patient and clinical records may be retained for longer periods where required by applicable healthcare, professional or legal requirements.
The length of time we retain information will depend on the type of information and the purpose for which it is processed.
13. Your Data Protection Rights
Under UK data protection law, you may have rights in relation to your personal information, including the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information in certain circumstances
- Request restriction of processing in certain circumstances
- Object to certain types of processing
- Request the transfer of your information in certain circumstances
- Withdraw consent where we rely on consent as our legal basis for processing
These rights are subject to certain legal conditions and exemptions.
If you wish to exercise any of your rights, please contact us using the contact details provided on our Contact Us page.
14. Complaints
If you have concerns about how we process your personal information, we encourage you to contact us first so that we can try to resolve your concerns.
You also have the right to make a complaint to the UK's data protection regulator, the Information Commissioner's Office (ICO).
Further information about your data protection rights and how to make a complaint can be found on the ICO's website.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, website, legal requirements or how we process personal information.
Any updates will be published on this page, together with the date on which the policy was last updated.
16. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact Back2Fitness Physiotherapy.
Back2Fitness Physiotherapy
191 Wolverhampton Road West, Walsall, West Midlands WS2 0DU
01922 665969
info@b2fitnessphysio.co.uk
Last updated: 1 August 2026